Supermed

Specialist work since 2016

Projects where marketing was part of the operating model

We have built websites, developed demand, supported new locations, produced governed healthcare content, conducted research and transferred working processes to internal teams.

View projects Services
8 yearsthe longest relationship in this selected set of work
5 practice areasclinics, multi-location services, fertility, content and research
End to endfrom demand and digital experience to operating process and handover

Selected work

Client engagements and owned platforms

The cases show the kind of problem, duration and delivery scope. Some organisations are named; confidential performance data is not reconstructed.

Clinic group · approximately 3 years

Beautiful People

Long-term development of a clinic group’s digital presence and support for new service and location launches.

Scope
Organic search, paid acquisition, editorial content, ecommerce support and audience research.
Change
Domain migration, launch support for a new metropolitan location and brand-protection work.
Relevance
A connected programme spanning acquisition, content, digital commerce and multi-location growth.
Reproductive health · approximately 2 years

Eva Surrogacy Agency

Positioning and demand development for surmama-donor.ru within a wider fertility information ecosystem.

Scope
Positioning, editorial distribution, social communication and two defined organic-search workstreams.
Environment
Connected specialist portals serving fertility clinics, agencies and people researching assisted reproduction.
Relevance
High-consideration communication across several audiences, long decision cycles and sensitive questions.
Healthcare content · confidential engagement

Medincenter

Production of a complete website content set with several levels of editorial and subject-matter review.

Scope
Patient-facing copy for the full agreed website inventory.
Process
Language-model assistance within production, followed by mandatory human editorial review.
Control
Review by relevant specialists, including clinicians, and delivery within the agreed schedule.
Public outpatient clinic · approximately 12 months

Polyclinic No. 3

Creation of a complete digital presence and transfer of the operating process to the clinic team.

Scope
Website and the core elements required for a coherent online presence.
Operations
Recurring workflows, staff training and explicit ownership for updates and enquiries.
Handover
The implemented system was transferred to internal management after launch and stabilisation.
Care services group · approximately 8 years

Golden Age

Long-term development of the organisation’s online growth activity in collaboration with business leadership.

Scope
Website, organic visibility, content, campaign work and continuous digital development.
Model
Iterative improvement rather than a one-off launch and handover.
Relevance
A long operating cycle shaped by management feedback and changes in the service business.
Owned media · fertility

EKOplod and the fertility-clinic directory

Specialist publishing platforms used to work with fertility clinics, agencies and people researching treatment options.

Formats
Editorial features, display placements, special projects and category distribution.
Experience
Direct exposure to the information needs of patients, providers and reproductive-care partners.
Relevance
Owned audience, category knowledge and practical understanding of high-trust healthcare discovery.
02

Range of practice

Clinics and dentistry

Websites, organic search, paid acquisition, service-line content and digital presence for multispecialty and specialist providers.

Groups and locations

Local demand, new locations, franchises, domain moves and the relationship between central standards and local facts.

Fertility and reproductive care

Clinics, agencies, owned media, search, editorial distribution and long-consideration communication.

Medical products and content

Professional audiences, complex products and healthcare materials produced with expert review.

03

Audience research

101

Nude Modern

Completed responses in a quantitative study of a cosmetic and cosmeceutical product.

Research approach →
25

Lera Lavski

In-depth interviews with separate analysis of consumer and professional audiences.

Research approach →
Market context

These projects were delivered primarily in Russian-speaking markets. For international work, Supermed localises terminology, channel selection, privacy design, evidence standards and regulatory review to the target country rather than transferring a domestic playbook unchanged.

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Tell us the market, service model and outcome that needs to change. We will point to the closest work and explain what would need to be localised.

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